The martech ends a successful year: the opening of a new branch in Spain, the entry into 10 new markets and the increase of the 70% of the workforce.
The Martech Company Contents closes 2021 with + 100% turnover; founded as an evolution of the publisher Entire Digital with the main mission to promote immediate communication through the use of a platform that helps companies in the creation of content. In the two-year period 2020-2021 the Company headquarters in Milan has achieved several important goals, such as the launch and consolidation of its online platform, now available in four different languages, the great expansion of its customers base, the opening of a new branch abroad and closing a round of 5 million euros led by Synergy Venture Fund.
Furthermore, the Company has increased its workforce by 70% with a view to consolidating by enhancing the best talents.
Contents: the consolidation of the platform in the international panorama
Founded in 2020 by Massimiliano Squillace, already founder and investor of several global successful businesses, the Company has a strong cosmopolitan soul linked to the world of content.
After launching a machine learning platform, Contents actively consolidates itself on the international scene for content creation, thanks to its tools that combine AI with the creativity of its team based in over 30 Countries.
Contents platform, today, helps the customers from the idea planning to the creation and translation in different languages and formats
The platform also improves creativity with brainstorming instruments based on AI and provides daily insights to keep up with industry trends suggesting what to focus on, from keywords to trending topics. It automates the most repetitive parts of content creation, maintenance, and search engine optimization, helping customers focus on creative parts of writing. And at last but not least, the platform breaks down any language and format silos, allowing content to attract new audiences in other languages or other formats.
The Content Marketing phenomenon
Contents is part of the Content Marketing phenomenon: a constantly expanding market that in the last ten years has become the key strategy to establish credibility and grow the imprint of its brand. Just think that they are 113.2 thousand times a month when this word was searched worldwide on Google.
The central focus nowadays for companies, therefore, is to regularly create high-quality content. But producing and managing large content is really tough: in all sectors and markets, teams are under pressure and are invited to produce more and more content, without compromising the quality or the growing number of employees. To do this you need time, resources, and budget.
If however in some cases the companies can count entirely on their inner creative force, very often they must instead count on the outsourcing of the services of the writing of contents.
Almost half of the companies that need to produce content declare to outsource their creation completely or in a hybrid way, relying on external platforms
The outsourcing field is in increasing growth since it is revealed a valid instrument in order to increase the efficiency of one’s own company, to optimize scalability by increasing available manpower capacity, and to increase the speed of response and thus respond more quickly to changes.
The Company future and the 2022 news
Contents is designed to be the one-stop shop that helps content teams do more in less time, allowing them to focus on what makes them uniquely human: their creativity, their empathy, their sectoral expertise, their powers of intuition, and their deep understanding of their audience.
The mission of the Company, for 2022, is therefore to make communication easier and more accessible, offering companies new tools.
“2021 and all the concrete steps achieved in the company have made us understand that this is the right path to take, but without ever forgetting to look to the future. For the future, in fact, we expect big news, changes, and innovations. Contents is a company that never stops, that always looks ahead. Customer needs are expanding, diversifying and we want to meet the needs of everyone: that’s why we have several projects in store, including creating an increasingly innovative technology that has the ability to improve the entire communication experience.” – comments Massimiliano Squillace, CEO of Contents.
Source: Engage