Contents Media welcomes Alessandro Calatroni as its new Head of Sales. Thanks to his experience in the digital and tech field in important international companies, Calatroni is ready to take over the leadership of the sales team with new ideas and a look towards the future.
Starting from the 1st of February 2021, Alessandro Calatroni will be the new Head of Sales of Contents Media. This confirms the company’s desire to include in its workforce an increasing number of talents from the most important firms in the digital world, with the aim of promoting new projects and consolidating the company’s revamp.
Contents Media is an internationally active agency able to create editorial projects to give visibility to its customers through topics such as technology and innovation, health and well-being, fashion and lifestyle, sport, and leisure for different types of audiences.
Revamping is one of the keywords around which Contents is developing: the proprietary platform helps customers from idea planning to creation and translation, in different languages and formats thanks to a synergistic human-machine combination.
Thanks to his solid career in the digital and tech world sales, the entry of Alessandro Calatroni is, therefore, the most natural choice to anticipate the times and predict the growing needs of its users, initiating new projects that Contents has in store for the near future. Alessandro in fact will deal with Digital Adv and Martech, exploring new areas to offer a personalized and up-to-date business proposal.
“I’m really excited to be part of an ambitious and international company like Contents,” said Alessandro. “I am looking forward to bringing the AdTech and Martech knowledge I have acquired over the years to my team“.
Alessandro Calatroni graduated in Political Science and International Relations and, shortly after, decided to expand his experience in the marketing & management field, with a master’s degree at the Sole 24 Ore Business School. Before joining Contents, Alessandro first held positions in the Sales area of leading publishing companies, including RCS and Manzoni, he decided to specialize his profile in the Digital and Tech area, as demonstrated by his previous experiences in companies such as Sizmek and Amazon Ads.
Alessandro’s acquisition goes hand in hand with the many new features linked to the evolution of Contents Media, such as the Investing Plus global media network, a proprietary editorial platform entirely dedicated to the world of finance.
“I am glad to welcome Alessandro Calatroni, a new member of Contents, as Head of Sales of the Contents Media Business Unit,” said Mario Marzullo, Contents Media Manager. “Alessandro, who has extensive experience in the field of Ad Tech gained at Amazon Ads and Sizmek will be able to work with us on the company’s Martech side, developing innovative and high-performance digital advertising systems. Since one of Contents’ main missions is to innovate, it is essential for us to present our clients with products that are always in step with the times and that grow with their needs. For this reason, we aim for excellence, and Alessandro’s arrival is part of a well-defined plan where Contents Media makes its know-how available to clients, becoming a point of reference for companies seeking visibility and professionalism in the Digital and Martech context.