Contents, leader in Artificial Intelligence applied to Content Creation, has enthusiastically announced the integration, through its subsidiary AdHub Media, of 4W Marketplace, the business unit of Stillabit. Operating in the Advertising Network sector since 2009, 4W Marketplace has become a benchmark for publishers and advertising investors in offering Native, Video, and Display formats, both in reservation and programmatic. This union marks a new chapter in the history of digital content distribution, combining the experience and innovation of two giants in the industry to open up new opportunities.
Contents has established itself as an international technology company, offering a SaaS platform supported by Generative Artificial Intelligence for content creation and orchestration. With a team of experts spread across key cities such as Milan, Madrid, Paris and Las Vegas, it has earned a reputation for excellence and innovation in the field of AI-supported content creation.
“In today’s dynamic AI landscape, it’s clear that the companies destined to lead for the long term are those that master both the creation and deployment of AI.”– he has declared Massimiliano Squillace, CEO of Contents – “Holding the reins on both production and the pathways through which AI reaches users offers a significant advantage. This dual control not only allows a company to maximize its revenue potential, but also allows it to set the standards industry and maintain a long-term competitive advantage. As AI technology becomes increasingly integrated into the fabric of business and consumer environments, owning distribution channels will become crucial in determining which companies shape the future of AI development.”
4W Marketplace has made significant contributions to the history of international online advertising, becoming a leader in the market and bringing a wealth of technological expertise and extraordinary assets. Founded on a solid experience of over fifteen years, its evolution into Stillabit was the result of a bold rebranding project focused on sustainability and the ethics of communication. Now, under the leadership of Contents, 4W Marketplace will be renewed and presented as AdHubPlatform.
The integration of Contents’ Artificial Intelligence into the management of advertising spaces of the future AdHubPlatform promises to optimize operations and improve the effectiveness of content distribution. Additionally, Contents will use AdHubPlatform as a catalyst to offer its users the opportunity to maximize the visibility of their content, reaching a broader and more engaging audience.
This choice is a testament to Contents’ commitment to innovation and expansion, confirming its leading position in the sector and opening new opportunities to redefine the future of digital communication.